Around 29w my little one’s kicks turned from sharp jabs into more gentle rolls and wiggles. They start to run out of room and spend a lot of time sleeping. Some days she’d have a lazy day and I’d barely feel her until I lay down after dinner. An anterior placenta can also cushion movements so they feel softer. I used to drink a cold juice and lie on my left side to count kicks, and within a few minutes she’d start nudging. My midwife said to look for 10 movements in a couple of hours rather than big kicks. If you feel no movement at all for hours or your gut tells you something isn’t right, call your provider, but subtle changes around this time are usually just normal growth and less wiggle room.