Itching during pregnancy is a common symptom, but if it becomes severe, it may be a sign of an underlying condition that needs medical attention. However, there are several steps you can take to alleviate the itching and find relief. Firstly, avoid hot showers and baths as they can worsen the itchiness. Instead, opt for lukewarm water and mild, fragrance-free soap while bathing. Moisturizing your skin regularly with hypoallergenic lotions or creams can also help soothe the itchiness. Wearing loose-fitting clothing made of natural fibers like cotton can reduce irritation on your skin. Avoid scratching the affected areas as it can lead to further irritation and potential infections. Applying cold compresses or taking cool baths may provide temporary relief from itching sensations. Additionally, try to identify any triggers that may be causing the itching such as certain fabrics or laundry detergents and avoid them if possible. If these measures do not bring relief or if you notice any other concerning symptoms along with the itching, it is important to consult your healthcare provider for further evaluation and guidance. They will be able to determine if any underlying conditions such as cholestasis of pregnancy or PUPPP (pruritic urticarial papules and plaques of pregnancy) are contributing to your symptoms and recommend appropriate treatment options that are safe for you and your baby.